Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiativesSavvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products Reveals how word of mouth disperses onlineExplores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the massesExplains how to design online word of mouth campaignsIncludes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly eBook
$11.00
The Marketing Toolkit: Bite-sized Wisdom, Perfect for Busy People Who Would Sooner Be Succeeding, Not Reading eBook
$12.00
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success eBook
$11.00
- Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 24 hours.
- Version: PDF/EPUB. If you need another version, please Contact us
- Quality: Full page, full content, high quality images, searchable text and you can print it.
- Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC,..).
- e-Book Features: Purchase and read your book immediately, access your eTextbook anytime and anywhere, unlimited download and share with friends.
- Note: If you do not receive the download link within 15 minutes of your purchase, please Contact us. Thank you!
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success eBook
$11.00
Reviews
There are no reviews yet.