Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Marketing Research: A Practical Approach eBook
$15.00
Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.) eBook
$15.00
Marketing Research for Non-profit, Community and Creative Organizations eBook
$14.00
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