I was very disappointed in this book. I actually bought it from Borders, the local bookstore, instead of online so I could get a head-start at reading it. I got through the first two chapters with a lot of difficulty. The content skips around in a haphazard way and was very hard to follow. It seems like a lot of juicy information, but so disorganized that I could not move on. I did skim the rest of the book, and the first few paragraphs of each chapter followed suit. I ended up returning it to the bookstore for a full refund. I recommend searching for articles and videos on Google, as a company, online before buying this book.
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Always Be Testing: The Complete Guide to Google Website Optimizer eBook
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