Le web fait totalement partie du quotidien des consommateurs, les entreprises ne peuvent plus ignorer son impact décisif sur leur business – les plus matures en font une pierre angulaire de leur stratégie et de leur croissance. Si les aspects opérationnels doivent être parfaitement maîtrisés (lancer une campagne Adwords, ouvrir une page Facebook…), il est aussi essentiel de prendre du recul et concevoir le web comme une composante intégrée du marketing. Cet ouvrage rend accessibles les fondamentaux du webmarketing. Read more…
Bold: How to Go Big, Create Wealth, and Impact the World eBook
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Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series) eBook
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Blogging 100 Success Secrets – 100 Most Asked Questions on Building, Optimizing, Publishing, Marketing and How to Make Money with Blogs eBook
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Blogging 100 Success Secrets – 100 Most Asked Questions on Building, Optimizing, Publishing, Marketing and How to Make Money with Blogs eBook
$14.00
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