Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.
Congruency, Expectations And Consumer Behavior In Digital Environments eBook
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Collaboration and Co-creation: New Platforms for Marketing and Innovation eBook
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Concise Encyclopedia of Professional Services Marketing eBook
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