Economic challenges have led companies to slash budgets that affect the customer experience. Many of these companies have forgotten that it is the service experience that keeps customers for the long term. Teri Yanovitch and Dennis Snow have teamed up to provide insight that benefits companies of all sizes. The 9 leadership actions guide you through the easy-to-implement process of delivering an experience that makes customers want to stay with you for the longterm. It’s easy to forget that customer retention isn’t a cost to the business, but rather a critical investment area to improve profitability.
~Lee B. Salz
author of “Stop Speaking for Free! The Ultimate Guide to Making Money With Webinars”
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