Principles of Marketing – Global Edition eBook

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:-Working with social networking sites-Creating mindmaps-Selling your story in a compelling way-Choosing the right tactics-Choosing the right tools-Evaluating customer actions-And much moreFor any entrepreneur, this book provides the most potential profit per read of any recent book on the market.