I teach marketing spreadsheet models to MBA’s at Indiana U’s Kelley School. I love this book. Tons of useful information on customer value, pricing, optimizing direct mail profits and many other topics. If you want to catch up on many of the new developments in “marketing engineering” you should start here!
Project management, planning and control : managing engineering, construction and manufacturing projects to PMI, APM and BSI standards eBook
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Project Management, 4th Edition eBook
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Project Management, 4th Edition eBook
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