Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ‘fly on the wall’ case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Reputation Management: The Key to Successful Public Relations and Corporate Communications eBook
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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector eBook
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Renewing Unilever: Transformation and Tradition eBook
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Renewing Unilever: Transformation and Tradition eBook
$12.00
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