Written with wit and insight, this collection of pocket-sized business strategy books leads managers and workers on a trek to success. Designed in an easy-to-navigate format similar to a travel book, each Pocketbook gives an introductory overview of a single topic, followed by 15-20 sections describing particular aspects of that topic in detail. Each section is punctuated with helpful checklists to keep readers on track. Both the businessperson with experience as well as the manager just starting out will benefit from these thoughtful and well-researched guides.
Scenarios in Marketing: From Vision to Decision eBook
$13.00
Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice) eBook
$13.00
Sales Management eBook
$11.00
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